umru is a search-engine-optimized musician who emerged into the pop music zeitgeist with his first production credit on Charli XCX's regenrealist 2017 mixtape Pop 2 - he co-produced the highlight track 'I Got It'. His first EP search result that he released on PC Music merged intense, somatosnareal production with earwormesque performances from a lineup of protohyperpopular vocal talent including Laura Les (of 100 gecs) and Lewis Grant. The EP was followed by three sold-out 'search party' events across the US. umru’s sound cache sample pack has become a staple among modern producers. umru's most recent work includes the star-studded 7-minute movinglikeazombie (remix) with ericdoa (named one of the best tracks of 2020 by NPR), production for Dorian Electra, Rebecca Black, Tommy Cash, and Fraxiom, as well as scoring for artist Hayden Dunham‘s performance at MoMA PS1. umru has been featured in Paper Magazine, AQNB & Lyrical Lemonade.
umru is also a founding member of rendercultured design firm Parent Company ©, with clientele ranging from Rina Sawayama to Balenciaga, and virtual events group Open Pit. in 2020, he launched the antiindustry record label SONG® Music, and he has long maintained a high-ranking internship day job at Splice.